Our Partnership and Mission: For nearly a decade, we have partnered with Perkumpulan Indonesia Berseru to advocate for significant issues related to local food. Our mission centers on creative and innovative approaches to attract attention and raise awareness among young people. By combining visual design strategies and experiential elements, we aim to integrate local food into the lifestyle of the younger generation.
Creative Approaches in Local Food Campaigns: Our campaign places design at the core of our strategy to convey important messages about local food. We understand that to capture the interest and engagement of young people, an aesthetic and relevant approach to their lifestyle is key. Therefore, we have implemented various design strategies involving:
Engaging Visual Design: Visual design plays a crucial role in shaping audience perception and interest. In our campaign, we use strong and dynamic visual elements, including colorful graphics, engaging illustrations, and modern typography. We create eye-catching promotional materials such as posters, infographics, and social media content tailored to current visual trends.
Inspiring User Experience Design: Beyond visuals, user experience is also a primary focus of our campaign. We host various interactive events and activities designed to provide firsthand experiences on the importance of local food. For example, we organize pop-up markets showcasing local products, cooking classes led by renowned chefs, and food festivals highlighting traditional cuisine. These events not only educate but also make participants feel involved and inspired to support local food.
Lifestyle-Based Approach: We emphasize the integration of local food into the everyday lifestyle of young people. Through collaborations with influencers and creative communities, we promote the idea that consuming and supporting local products is not only beneficial for health and the environment but also a part of a trendy and sustainable lifestyle.
Impact of Our Campaign: In nearly a decade of partnership with Perkumpulan Indonesia Berseru, we have seen how creative and innovative approaches can enhance awareness and support for local food issues among young people. By focusing on visual design, user experience, and integration with modern lifestyles, we believe we can continue to drive positive change in society’s perception and consumption of local food. This campaign is not just about raising awareness but also about building a sustainable and influential movement for the future of local food in Indonesia.
